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And fears about costly "TV type stuff" have all contributed to make streaming seem like something too difficult to attempt successfully, hesitation to try new methods, i would venture to guess that lack of direct experience. Why is this? Yet streaming is still not being widely utilized by members of corporate training staffs. Now a well accepted Internet technology. . . Streaming Media.

) (I think that the entertainment value need not be disputed. And training, marketing, live and on-demand streaming has definitely arrived on the Internet and on corporate intranets as part of a multimedia mix for all kinds of applications including sales. Streaming provides a value added service to the Web, agree that as bandwidth continues to improve, even those in head-to-head competition for the fast-growing streaming audience, but most of the big players on the Internet. Full-quality video, streaming media still has its limitations especially in the area of delivering full- screen, granted.

And the personnel required to perform these tasks mailing, storage, the cost of hosting and archiving these streams is minuscule compared with the costs associated with tape duplication, Customers and visitors, streams can also be archived for easy access by new employees. The stream is available 24 hours a day without human intervention and can remain on the company site for an indeterminate time. Duplication and shipping charges, or CD-ROM, there is no need for expensive tape, once the training production has been completed. Streaming is economical and extremely affordable.

Streams can also be password protected for additional security. No data is left behind on the user's machine, when the stream is ended. To the user's PC while the user is listening or watching, which have already been digitized, streaming continuously sends these same files. The files then remain on the user's machine until they are deleted. MP3 is a perfect example of this; downloading requires that files be sent to the user's PC in their entirety before they can be played. Streaming promises quick access to meaningful content without the aggravating wait for files to download. What is streaming exactly?

This is also a very appealing feature for those seeking higher educational opportunities. Or workers who require training are on different shifts, your company has remote locations, this is critical when you have a widely dispersed sales group. Not the training provider, the participant sets the time and place for the training activity, unlike a video or tele-conference. The first and most compelling answer is its availability. Why is this technology so well suited for training purposes?

He or she only has to "put-on" the program once
Instead of many times and can put more emphasis on quality production values; it also makes the producer's job easier. The training provider is assured that all participants will see and hear the same program. Maintaining training standards and techniques is facilitated with streaming media.

Company manuals can be adapted for on-line use and be available on the company Intranet for training on demand. Also, utilize streaming as an effective employee orientation tool. And graphics for a facilities tour for remote sales people and their customers, video, combine audio. Use a video stream in conjunction with workbook exercises for the classroom. Or engineering drawings, architectural plans, an audio stream could be used with still or 3-D graphics to talk about complex machinery. Streaming media can be seamlessly integrated with other tools as part of the same program.

Streaming media could be used to demonstrate the corrective procedure and save the company a small fortune by eliminating unnecessary phone calls and product returns. Many of those recalls involve products that require a simple mechanical adjustment that the end-user can easily perform when provided with clear instructions. I spent several years in the juvenile products industry where product recalls are common. Streaming media can provide the answer when a company needs to reach a great many consumers at one time.

Companies that are willing to harness these new techniques will be called "creators of value" and the innovators of the future, now that broadband connections are readily available. Streaming media technology is fast becoming an accepted method for disseminating information as well as a technique to entertain and amuse us.